INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/1061-0421/vol/32/iss/4

Consumer response to celebrity transgression: investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
—Nora J. Rifon, Mengtian Jiang, Shuang Wu [Google Scholar]

Does perceived risk influence the intention to purchase second-hand clothing? A multigroup analysis of SHC consumers versus non-SHC consumers
—Kian Yeik Koay, Chee Wei Cheah, Hui Shan Lom [Google Scholar]

Do you consider buying a counterfeit? New evidence from the theory of planned behaviour and cognitive dissonance theory
—Sally Raouf Ragheb Garas, Amira Fouad Ahmed Mahran, Hassan Mohamed Hussein Mohamed [Google Scholar]

Feeling psychologically close: examining the determinants of branded app engagement
—Sara H. Hsieh, Timmy H. Tseng, Crystal T. Lee [Google Scholar]

Market selection and product positioning decisions’ implications for short- and long-term performance: evidence from the US music industry
—Jake David Hoskins, Abbie Griffin [Google Scholar]

Configurating product placement prominence on brand memory: what counts and what does not?
—Sigen Song, Fanny Fong Yee Chan, Yongfa Li, Cheng Lu Wang [Google Scholar]

The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanisms
—Anni Rahimah, Huu Phuc Dang, Tessa Tien Nguyen, Julian Ming-Sung Cheng, Andriani Kusumawati [Google Scholar]

The relationship between perceived brand globalness/localness and purchase intention: exploring the role of consumer-brand identification with underdog positioning
—Bangwool Han [Google Scholar]

How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique
—Clarissa Theadora, Maria Veronica Amelia, Garry Wei-Han Tan, Pei-San Lo, Keng-Boon Ooi, Yogesh Kumar Dwivedi [Google Scholar]

A moderated mediation model of situational context and brand image for online purchases using eWOM
—Le Nguyen Hoang, Le Thanh Tung [Google Scholar]