Intl J Sports Mar Sponsorship


International Journal of Sports Marketing, and Sponsorship 24(2)


Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study
Manuel Alonso Dos Santos, Manuel J. Sánchez-Franco, Eduardo Torres-Moraga, Ferran Calabuig Moreno [Google Scholar]

Brand communication and the mass vaccination center: stadium, team and community perspectives
Jackson Sears, Beth A. Cianfrone, Timothy Kellison [Google Scholar]

Sport sponsorship as a booster for customer engagement: the role of activation, authenticity and attitude
Jan Schönberner, Herbert Woratschek [Google Scholar]

“”–A case study of a contemporary consumer sports boycott
Jon Dart [Google Scholar]

Returning for skill or popularity? The demand for esports match replay
Wenche Wang [Google Scholar]

Is mobile gaming a new pillar of esports? Exploring players’ in-game purchases in PC and mobile platforms by using flow and clutch
Ssu-Yun Chou, Wooyoung (William) Jang, Shang Chun Ma, Ching-Hung Chang, Kevin K. Byon [Google Scholar]

Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage
Jeongbeom Hahm, Heedong Choi, Hirotaka Matsuoka, Jiyoung Kim, Kevin K. Byon [Google Scholar]

Emphasizing effort vs talent in personal trainers’ performance: consumption response of personal fitness training customers
Sangchul Park, Hyun-Woo Lee [Google Scholar]

Measuring spectators’ perception toward peripheral stadium quality services after COVID-19: impact on their emotions and attendance intentions
Jaskirat Singh Rai, Behzad Foroughi, Maher N. Itani, Amanpreet Singh [Google Scholar]

Fans’ perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits
Ricardo Roseira Cayolla, Marco Escadas, Rui Biscaia, Timothy Kellison, Joana A. Quintela, Teresa Santos [Google Scholar]