INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Editorial

Getting sentimental about the need for more research on nostalgia in advertising
—Charles R. Taylor [Publisher] [Google Scholar]

Articles

Comparing the effects of greenwashing claims in environmental airline advertising: perceived greenwashing, brand evaluation, and flight shame
Ariadne Neureiter & Jörg Matthes [Publisher]

Like the dad in the ad: Testing a conceptual model for new fathers’ responses to dadvertisements
—Sophia Mueller, Cynthia R. Morton, Benjamin K. Johnson, Bhakti Sharma & Jon D. Morris [Publisher] [Google Scholar]

Examining consumer reactions to sincere brands’ gratitude expressions: when a simple thank you just won’t do
—Veronica Thomas, Dora Bock & Heath McCullough [Publisher] [Google Scholar]

When influencers promote unhealthy products and behaviours: the role of ad disclosures in YouTube eating shows
—Soontae An & Sieun Ha [Publisher] [Google Scholar]

The mind of the beholder: congruence effects in luxury product placements
—Patricia Rossi, Felipe Pantoja, Sukki Yoon & Kacy Kim [Publisher] [Google Scholar]

Audit and benchmarking of supermarket catalog composition in five countries
—Pei Jie Tan, Arry Tanusondjaja, Armando Corsi, Larry Lockshin, Christopher Villani & Svetlana Bogomolova [Publisher] [Google Scholar]

Perspectives: race and advertising: conceptualizing a way forward through aesthetics
—Kevin D. Thomas, Guillaume D. Johnson & Sonya A. Grier [Publisher] [Google Scholar]