Health Mar Quart


Health Marketing Quarterly, 40(1)


Examining the barriers to accepting big health data from a health marketeer’s perspective |
Rebecca Benn & Alan Shaw [Publisher] [Google Scholar]

Factors influencing actual usage of fitness tracking devices: Empirical evidence from the UTAUT model
Anubha Mishra, Lori Baker-Eveleth, Prachi Gala & Julia Stachofsky [Publisher] [Google Scholar]

Exploring strategies to promote health services online: The role of contextual priming, digital ad type, and health threat orientation in determining the effectiveness of health service ads
Chun Yang, Gawon Kim & Yongick Jeong [Publisher] [Google Scholar]

Medical decision-making with tables and graphs: The role of cognition, emotions, and analytic thinking
Ilgım Dara Benoit, Elizabeth G. Miller, Ann M. Mirabito & Jesse R. Catlin [Publisher] [Google Scholar]

The effects of humor in health promotional messages on a college campus
Jiyoon (Karen) Han & Patricia Stout [Publisher] [Google Scholar]

The impact of country image and patient cosmopolitanism on medical tourism
Shawn T. Thelen & Boonghee Yoo [Publisher] [Google Scholar]