INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Calls: Conferences

Author: Mansur Khamitov

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AMA Consumer Behavior Special Interest Group (CBSIG) 2024 Conference

SAVE THE DATE!

We are delighted to announce that AMA CBSIG’s second conference will take place in Vienna, Austria, and is scheduled for July 1 – July 3, 2024.

The conference theme is: The “Why” Matters: The Imperative to Understand Consumer Behavior in a Data-Driven World.

CBSIG 2024 Vienna will be co-chaired by Mathew Isaac (Seattle University), Mansur Khamitov (Indiana University), Julio Sevilla (University of Georgia), Christina Schamp (WU, Vienna University of Economics and Business), Melanie Clegg (WU, Vienna University of Economics and Business), and Burçak Bas (WU, Vienna University of Economics and Business).

We are very much looking forward to hosting you in the beautiful city of Vienna in the heart of Europe next year. The Call for Papers is forthcoming by August 2023. Please direct any questions and enquiries to cbsig24@wu.ac.at

Mathew, Mansur, Julio, Christina, Melanie, Burçak