JAR Webinar


Journal of Advertising Research Webinar on Research Priorities, 27 Mar 2023


Author: Nanette Burns

Journal of Advertising Research News

 Reminder: Webinar on JAR Research Priorities, this coming Monday, March 27

Watch advertising experts Leslie Wood (Best Paper winner, most recently at NCSolutions) and Graeme Hutton (Universal McCann), together with Editor-in-Chief Colin Campbell discuss the list of nearly a dozen research topics developed in close consultation with the advertising industry. The goal: to inspire academics to focus on areas where research is needed most by practitioners, including:

  • Attention
  • AI and Machine Learning
  • AR/VR and the Metaverse
  • Navigating Privacy

Register here for this Monday, March 27, 12 pm ET event.

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