INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Awards

Author: TJ Anderson

Katharina Petra Zeugner-Roth, Vesna Žabkar, and Adamantios Diamantopoulos Win the 2023 Hans B. Thorelli Award

Katharina Petra Zeugner-Roth, Vesna Žabkar, and Adamantios Diamantopoulos have been selected as the recipients of the annual Hans B. Thorelli Award for their article, “Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective,” which appeared in the June 2015 issue of Journal of International Marketing.

This award honors a Journal of International Marketing article published 5+ years ago that has made the most significant and long-term contribution to international marketing theory or practice. This year, eligible articles were those published in or before 2017. The committee overseeing the selection process comprised Cem Bahadir, Pravin Nath, and Peter Magnusson.

Click here to learn more about this article and read the committee’s comments.