J Services Mar


Journal of Services Marketing, 37(4)



Need for distinction moderates customer responses to preferential treatment
Vivian Pontes, Dominique A. Greer, Nicolas Pontes, Amanda Beatson [Google Scholar]

Understanding online retail brand equity: a cross-cultural perspective
Pablo Farías, Miguel Reyes, Jenny Peláez [Google Scholar]

Investigating assortative mating processes inside Internet-dating-service settings
Aaron Schibik, David Strutton, Kenneth Thompson [Google Scholar]

Can both entrepreneurial and ethical leadership shape employees’ service innovative behavior?
Giang Hoang, Tuan Trong Luu, Tuan Du, Thuy Thu Nguyen [Google Scholar]

Mental conversion: a customer service strategy impacting shopping experiences
Yan Meng, Stephen J. Gould, Lei Song, Hua Chang, Shiva Vaziri [Google Scholar]

Longitudinal upgrades and asymmetric effects of satisfaction and perceived-value
Chadwick J. Miller, Laszlo Sajtos, Katherine N. Lemon, Jim Salas, Martha Troncoza, Lonnie Ostrom [Google Scholar]

Collaborative space: framework for collaborative consumption and the sharing economy
Payam Akbar, Stefan Hoffmann [Google Scholar]

Seeking thrills during a crisis? A TSR and hierarchy of effects perspective of the transformative potential of travel
Rory Mulcahy, Shahab Pourfakhimi, Girish Prayag, Elham Falatoonitoosi, Noel Scott [Google Scholar]

Can you ask “too much” of your customers?
V. Myles Landers, Colin B. Gabler, Haley E. Hardman, William Magnus Northington [Google Scholar]