J Mar Ed

Introduction

Journal of Marketing Education, 45(1)

INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs


The (R)evolution of Marketing Education
Victoria L. Crittenden [Publisher] [Google Scholar]

Back to the Basics: Handwritten Journaling, Student Engagement, and Bloom’s Learning Outcomes
Orie Berezan, Anjala S. Krishen, and Sara Garcera [Publisher] [Google Scholar]

Educating Marketing Students to Understand Designers’ Thought-Worlds
Janneke Blijlevens [Publisher] [Google Scholar]

A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements
Minna-Maarit Jaskari and Henna Syrjälä [Publisher] [Google Scholar]

The Impact of Live Cases on Student Skill Development in Marketing Courses
Shannon Cummins and Jeff S. Johnson [Publisher] [Google Scholar]

Blended Learning in Principles of Marketing: The Effects of Student Differences on Student Performance
Joseph P. Cannon, Ritu Lohtia, and Brianna JeeWon Paulich [Publisher] [Google Scholar]

The Pedagogy of Vulnerability and Marketing Education: Cultivating Self-expansion in a Time of Separation
Holly A. Syrdal, Brian A. Vander Schee, Rebecca A. VanMeter, and Parker J. Woodroof [Publisher] [Google Scholar]