J Con Mar


Journal of Consumer Marketing, 40(3)



Is this real life? Is it just fantasy? The development and validation of a media-evoked fantasy scale
Delancy H.S. Bennett, Geraldo Matos, Nwamaka A. Anaza, Cecilia Ruvalcaba, Mitchell Hamilton [Google Scholar]

Learning value of video tutorials in online learning communities
Nadia Steils [Google Scholar]

Urban Vietnamese consumers’ preferences for attributes of sustainably produced rice
Nguyen Thuy Trang, Steven W. Kopp, Vo Hong Tu, Mitsuyasu Yabe [Google Scholar]

Do consumers appreciate promotional gifts?
Marek Hudik, Miroslav Karlíček, David Říha [Google Scholar]

The effects of brand relationships on justice perceptions in service recovery
Cid Gonçalves Filho, Kip Kiefer, Marc Fetscherin, Alexander Blandina, Marcelo Nacif Rocha, Plínio Rafael Reis Monteiro [Google Scholar]

Impulsiveness in the grocery store: psychographic drivers and segments
Kenneth R. Lord, Sanjay Putrevu, Elizabeth A. Olson [Google Scholar]

How can we encourage mindful consumption? Insights from mindfulness and religious faith
Sharad Gupta, Weng Marc Lim, Harsh V. Verma, Michael Polonsky [Google Scholar]

Seeing is buying: should offline retailers use shelf-based scarcity to sell products?
Madhumitha Ezhil Kumar, Shivendra Kumar Pandey, Dheeraj P. Sharma, Himanshu Rathore [Google Scholar]

The roles of trait prudence and desire in consumer self-control for temptations
Alexandra Aguirre-Rodriguez, Patricia Torres [Google Scholar]

What is known and what is unknown about food buying and consumption behavior during the COVID-19 pandemic? A systematic literature review
Costanza Nosi, Barbara Aquilani, Irene Fulco [Google Scholar]