J Con Mar
Introduction
Journal of Consumer Marketing, 40(3)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
https://www.emerald.com/insight/publication/issn/0736-3761/vol/40/iss/3
Is this real life? Is it just fantasy? The development and validation of a media-evoked fantasy scale
—Delancy H.S. Bennett, Geraldo Matos, Nwamaka A. Anaza, Cecilia Ruvalcaba, Mitchell Hamilton [Google Scholar]
Learning value of video tutorials in online learning communities
—Nadia Steils [Google Scholar]
Urban Vietnamese consumers’ preferences for attributes of sustainably produced rice
—Nguyen Thuy Trang, Steven W. Kopp, Vo Hong Tu, Mitsuyasu Yabe [Google Scholar]
Do consumers appreciate promotional gifts?
—Marek Hudik, Miroslav Karlíček, David Říha [Google Scholar]
The effects of brand relationships on justice perceptions in service recovery
—Cid Gonçalves Filho, Kip Kiefer, Marc Fetscherin, Alexander Blandina, Marcelo Nacif Rocha, Plínio Rafael Reis Monteiro [Google Scholar]
Impulsiveness in the grocery store: psychographic drivers and segments
—Kenneth R. Lord, Sanjay Putrevu, Elizabeth A. Olson [Google Scholar]
How can we encourage mindful consumption? Insights from mindfulness and religious faith
—Sharad Gupta, Weng Marc Lim, Harsh V. Verma, Michael Polonsky [Google Scholar]
Seeing is buying: should offline retailers use shelf-based scarcity to sell products?
—Madhumitha Ezhil Kumar, Shivendra Kumar Pandey, Dheeraj P. Sharma, Himanshu Rathore [Google Scholar]
The roles of trait prudence and desire in consumer self-control for temptations
—Alexandra Aguirre-Rodriguez, Patricia Torres [Google Scholar]
What is known and what is unknown about food buying and consumption behavior during the COVID-19 pandemic? A systematic literature review
—Costanza Nosi, Barbara Aquilani, Irene Fulco [Google Scholar]