J Bus Bus Mar


Journal of Business-to-Business Marketing, 30(1)


Trust Climate in International Business-To-Business E-Negotiations: Antecedents, Processes, and Outcomes
Houcine Akrout & Arch G. Woodside [Publisher] [Google Scholar]

The Trend of Omnichannel Trade Fairs. Are B2B Exhibitors Open to This Challenge? A Study on Portuguese Exhibitors
Pedro Mendonça Silva, Arminda Finisterra Paço & Victor Ferreira Moutinho [Publisher] [Google Scholar]

Empowerment of Cross-Border E-Commerce Platforms for Small and Medium-Sized Enterprises: Evidence from China
Zhigang Fan, Yansu Wang & Zhenzhou Ying [Publisher] [Google Scholar]

The Reference Group as Antecedent of Gray Market Participation: An Empirical Analysis
Fernando Gimeno-Arias, Jose Manuel Santos-Jaén & Ana León-Gomez [Publisher] [Google Scholar]

Sustainable Marketing Management: Using Bibliographic Coupling to Review the State-Of-The-Art and Identify Future Research Prospects
Pham Ngoc Thu Trang, Angelina Nhat Hanh Le, Luc Phan Tan & Julian Ming Sung Cheng [Publisher] [Google Scholar]

How Do Interfirm Relationships Affect Altruistic Extra-Role Behavior? The Mediating Effect of Organizational Learning
Jason Yi Liu, Guijun Zhuang, Chao Feng & Sihan Li [Publisher] [Google Scholar]

Role of Functional Company Characteristics on Food Franchisee Behavior
EunPyo Hong & Jiseon Ahn [Publisher] [Google Scholar]