Intl J Adv


International Journal of Advertising, 42(2)



New Thoughts on Advertising’s Impact on Consumer Prices
Charles R. Taylor [Publisher] [Google Scholar]

Effects of nostalgic messages on ad persuasiveness: a meta-analysis
Ying Cheng & Xiaodi Yan [Publisher] [Google Scholar]

Ad typicality judgments in the processing of creative television ads
Mark Peterson & Naresh K. Malhotra [Publisher] [Google Scholar]

How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing
Quan Xie & Yang Feng [Publisher] [Google Scholar]

Refining replacements. Validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure |
Renske van Enschot, Charlotte van Hooijdonk & Ewald Bronkhorst [Publisher] [Google Scholar]

Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Heather Shoenberger & Eunjin (Anna) Kim [Publisher] [Google Scholar]

Effect of brand prominence on fashion advertising images on Instagram: a computational analysis
Jinnie Jinyoung Yoo, Sungchul Choi & Hayeon Song [Publisher] [Google Scholar]

Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification
Javier Flores-Zamora [Publisher] [Google Scholar]

Perspectives: Advertising and climate change – Part of the problem or part of the solution? |
Patrick Hartmann, Aitor Marcos, Juana Castro & Vanessa Apaolaza [Publisher] [Google Scholar]