The Metaverse and Tourism Marketing


Virtual Seminar, 22 Mar 2023


Author: Yogesh K. Dwivedi

Announcement: A Virtual Seminar on Metaverse and Tourism Marketing

Date & Time: 22nd March 2023; 1 PM UK Time; 06:30 PM IST

Seminar Title: Metaverse and Tourism Marketing

Speaker: Professor Dimitrios Buhalis, Bournemouth University Business School, UK

Zoom Registration Link:

About Speaker: Professor Dimitrios Buhalis is Director of the eTourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research, at Bournemouth University Business School in England. He is a Strategic Management and Marketing expert with specialisation in Information Communication Technology applications in the Tourism, Travel, Hospitality and Leisure industries. He is the Editor in Chief of Tourism Review and the Editor in Chief of the Encyclopedia of Tourism Management and Marketing. Professor Buhalis has written and co-edited more than 25 books and 300 scientific articles and is recognised as a Highly Cited Researcher by Clarivate™. He is featured in the Stanford University’s database of the world’s top 2% of scientists with more than 57000 citations and h-index 102 on Google Scholar. For more information, books, articles and presentations see

This seminar is organised under an ongoing seminar series on “The Digital Future for Business & Society: Emerging Perspectives on the Metaverse”. This seminar series aims to present various perspectives from a number of leading expert speakers to highlight the opportunities and challenges posed by the rapid emergence of the metaverse. The seminar series will offer a timely and thought-provoking insight to the metaverse, its impact on the future of business, management and societal factors impacted by the growth, direction and widespread adoption of this new immersive technology.

This series is hosted jointly by Digital Futures for Sustainable Business & Society Research Group, School of Management, Swansea University, UK and Symbiosis Institute of Business Management Pune, India (Constituent of Symbiosis International (Deemed University), India). The series is supported by: Digital Marketing and Analytics SIG – Academy of Marketing (UK); Grenoble IAE-Graduate School of Management – a Grenoble INP school of the University of Grenoble Alpes; The e-Business and e-Government SIG – British Academy of Management (UK); and The UK Academy for Information Systems (UKAIS). Further details about this seminar series can be found at:

Previous Seminars:

The third seminar (on Metaverse: On the human aspects, privacy and value destruction) in this series was delivered by Mr Jared Offei Lartey & Professor Anders Gustafsson, BI Norwegian Business School, Norway. This talk is available to access freely at

The second seminar (on Engaging users in the Metaverse Applications in different industries) in this series was delivered by Professor Carlos Flavián, The University of Zaragoza, Spain. This talk is available to access freely at

The first seminar (on Surfing the Internet and Diving in the Metaverse: A Status Quo Analysis) in this series was delivered by Professor Philipp Rauschnabel, The Universität der Bundeswehr München, Germany. For a limited period only, this talk is available to access freely at