INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs

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Contextualization of Relational Connectedness Construct in Relationship Marketing
—Yolanda Obaze, Heng Xie, Victor R. Prybutok, Wesley Randall & Daniel A. Peak [Publisher] [Google Scholar]

Social and Financial Signalling to Increase Fundraising Revenue in Museums
—Carmen Camarero, María-José Garrido & Eva Vicente [Publisher] [Google Scholar]

Message Framing and Perceived Risk of Blood Donation
—Nilamadhab Mohanty, Saswata N. Biswas & Debiprasad Mishra [Publisher] [Google Scholar]

Determinants of Cause-related Marketing Participation Intention: The Role of Consumer Knowledge, Cause Scope and Donation Proximity
—Sujo Thomas [Publisher] [Google Scholar]

Improving Quality in Public Health Service: An Integrated Approach to the Kano Model and the Balanced Scorecard
—Cleiton Rodrigues de Vasconcelos, Raíssa Souto Maior Corrêa de Carvalho, Fagner José Coutinho de Melo & Denise Dumke de Medeiros [Publisher] [Google Scholar]