J Mar Theory Prac


Journal of Marketing Theory and Practice, 31(2)


Brand authenticity: literature review, comprehensive definition, and an amalgamated scale
Christopher L. Campagna, Naveen Donthu & Boonghee Yoo [Publisher] [Google Scholar]

Customer brand engagement behaviors: the role of cognitive values, intrinsic and extrinsic motivations and self-brand connection
Vahideh Arghashi & Cenk Arsun Yuksel [Publisher] [Google Scholar]

“What makes me click?” The effects of images and color in consumer-based pandemic health messages
Tilottama G. Chowdhury, Patricia Norberg, Anthony K. Asare, Jun Kang & Richard Bannor [Publisher] [Google Scholar]

An exploration of first-time dads’ sharenting with social media marketers: implications for children’s online privacy
Alexa K. Fox, Mariea Grubbs Hoy & Alexander E. Carter [Publisher] [Google Scholar]

Hedonism, hedonistic shopping experiences and compulsive buying tendency: a demographics-based model approach
Piotr Tarka, Richard J. Harnish & Jasurbek Babaev [Publisher] [Google Scholar]

Consumer response to positive nutrients on the facts up front (FUF) label: A comparison between healthy and unhealthy foods and the role of nutrition motivation
Anh Dang & Bridget Satinover Nichols [Publisher] [Google Scholar]

Rethinking fashion m-commerce’s consumer profiles: attitudes, motivations, and demographics
Christopher J. ParkerChrisUXD & Tung-Ying Lee [Publisher] [Google Scholar]