INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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An integrated measure of eWOM usefulness in the leisure travel: conceptualisation, scale development, and validation
—Sanjeev Verma, Neha Yadav & Rekha Chikhalkar [Publisher] [Google Scholar]

Beyond blockchain: How tokens trigger the internet of value and what marketing researchers need to know about them
—Horst Treiblmaier [Publisher] [Google Scholar]

Advertising content and online engagement on social media during the covid-19 epidemic in Taiwan
—Chiao-Chieh Chen & Yu-Ping Chiu [Publisher] [Google Scholar]

The effects of message order on emotions and donation intention in charity advertising: the mediating roles of negative and positive empathy
—Mikyeung Bae [Publisher] [Google Scholar]

Social norms, cues and improved communication to influence behaviour change of smokers
—Donna Marie Wallace-Williams, Len Tiu Wright & Ala’ Omar Dandis [Publisher] [Google Scholar]