J Global Scholar Mar


Journal of Global Scholars of Marketing Science, 33(2)


Diffusion of moral behavior on a collaborative consumption platform: Dual mechanisms of deindividuation and self-presentation
Joonheui Bae & Kyung Hoon Kim [Publisher] [Google Scholar]

Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions
Nilesh Arora, Sanjeev Prashar, T. Sai Vijay & Chandan Parsad [Publisher] [Google Scholar]

Consumers’ acceptance of social commerce during COVID-19 lockdown
Zaryab Sheikh, Abdul Ghaffar, Tahir Islam & Altaf Ahmed Sheikh [Publisher] [Google Scholar]

Influencing students into sales careers through a speed selling event
Lucy M. Matthews & Diane R. Edmondson [Publisher] [Google Scholar]

Are structural equation models theories and does it matter?
David Trafimow, Michael R. Hyman & Alena Kostyk [Publisher] [Google Scholar]

Demystifying the green purchasing behavior of young consumers: Moderating role of green skepticism
S. M. Fatah Uddin, Mohammed Naved Khan, Mohd Nishat Faisal & Mohd Danish Kirmani [Publisher] [Google Scholar]

Does gamification effect customer brand engagement and co-creation during pandemic? A moderated-mediation analysis
Raouf Ahmad Rather, Shakir Hussain Parrey, Rafia Gulzar & Shakeel Ul Rehman [Publisher] [Google Scholar]

Haute couture-to-table? A study of luxury fashion-brand restaurants/Cafés
Chihchien Chen, Esther L. Kim & Markus Schuckert [Publisher] [Google Scholar]