J Global Fashion Mar

Introduction

Journal of Global Fashion Marketing, 14(2)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers’ brand evaluation
Ken Kumagai & Shin’ya Nagasawa [Publisher] [Google Scholar]

Analyzing the influence of store atmospherics on younger generation in apparel retail market with an extended S-O-R model
Canan Saricam [Publisher] [Google Scholar]

Make it part of the story: The role of product placement prominence and integration in fashion and beauty blogs among young digital natives |
Miguel A. M. Cárdaba, A. Fernández, L. Martinez & U. Cuesta [Publisher] [Google Scholar]

Unveiling the latent consumer values from art-infused products: A qualitative approach
Mansi Gupta & Rakesh Mohan Joshi [Publisher] [Google Scholar]

The pink bias: Consumption choices of pink-colored products
Antonio Mileti, Luigi Piper, Cristian Rizzo, Gianluigi Guido, Alessandro M. Peluso, Maria Irene Prete & Salvatore Maggio [Publisher] [Google Scholar]

“Must-have” skills and knowledge for apparel merchandising professionals in South Africa
Bertha Jacobs & Elena Karpova [Publisher] [Google Scholar]

Optimize the online shopping title of men’s plain-color shirts in e-commerce based on Kansei Engineering
Baoru Ge & Nazlina Shaari [Publisher] [Google Scholar]