J Global Fashion Mar


Journal of Global Fashion Marketing, 14(2)


Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers’ brand evaluation
Ken Kumagai & Shin’ya Nagasawa [Publisher] [Google Scholar]

Analyzing the influence of store atmospherics on younger generation in apparel retail market with an extended S-O-R model
Canan Saricam [Publisher] [Google Scholar]

Make it part of the story: The role of product placement prominence and integration in fashion and beauty blogs among young digital natives |
Miguel A. M. Cárdaba, A. Fernández, L. Martinez & U. Cuesta [Publisher] [Google Scholar]

Unveiling the latent consumer values from art-infused products: A qualitative approach
Mansi Gupta & Rakesh Mohan Joshi [Publisher] [Google Scholar]

The pink bias: Consumption choices of pink-colored products
Antonio Mileti, Luigi Piper, Cristian Rizzo, Gianluigi Guido, Alessandro M. Peluso, Maria Irene Prete & Salvatore Maggio [Publisher] [Google Scholar]

“Must-have” skills and knowledge for apparel merchandising professionals in South Africa
Bertha Jacobs & Elena Karpova [Publisher] [Google Scholar]

Optimize the online shopping title of men’s plain-color shirts in e-commerce based on Kansei Engineering
Baoru Ge & Nazlina Shaari [Publisher] [Google Scholar]