INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Introducing 2023 JAR Research Priorities: An Industry-Informed List of Advertising Topics Where Research Is Needed Most
—Colin Campbell [Publisher] [Google Scholar]

Articles

How Do Taxes on Car Sales Affect Television Advertising Strategies? A Model for Predicting Advertising Intensity around Emissions-Related Tax Changes
—Yiting Deng, Min Jiang, and Xiaodong Jiang [Publisher] [Google Scholar]

Do Customer Ratings Influence Consumers Who Have Already Experienced a Product? How Memory Reconstruction and Conformity Can Reshape Product Evaluations And Perceptions
—Jonas Colliander, Micael Dahlen, and Helge Thorbjørnsen [Publisher] [Google Scholar]

Actors Who Play Outlaws Can Be Good for Endorsing Products: The Unexpected Power of Negative Character Endorsers
—Jennifer Jeffrey, Matthew Thomson, and Allison R. Johnson [Publisher] [Google Scholar]

An Investigation Into Slogan Design on Creating Slogan–Brand Alignment: Message Clarity and Creativity Enhance While Jingles and Rhymes Weaken Alignment
—Mayukh Dass, Chiranjeev Kohli, and Manaswini Acharya [Publisher] [Google Scholar]

Why Casting Older Female Models Is Good for Advertising: The Positive Effects of Challenging the Underrepresentation of Older Women in Ads
—Hanna Berg and Karina T. Liljedal [Publisher] [Google Scholar]

A Guide to Graphic Design for Functional versus Experiential Ads: Color-Evoked Emotion and Design Complexity Can Enhance Effectiveness
—Yuanyuan Zhu, Tina Tessitore, Paul Harrigan, and Kristof Coussement [Publisher] [Google Scholar]