POSTING TYPE: TOCs

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https://www.sciencedirect.com/journal/international-journal-of-research-in-marketing/vol/40/issue/1

Blockchain meets marketing: Opportunities, threats, and avenues for future research
—Renana Peres, Martin Schreier, David A. Schweidel, Alina Sorescu [Google Scholar]

Designing Distributed Ledger technologies, like Blockchain, for advertising markets
—Mingyu Joo, Seung Hyun Kim, Anindya Ghose, Kenneth C. Wilbur [Google Scholar]

Cryptopricing: Whence comes the value for cryptocurrencies and NFTs?
—Z. John Zhang [Google Scholar]

How can non-fungible tokens bring value to brands
—Anatoli Colicev [Google Scholar]

Blockchain technology for creative industries: Current state and research opportunities
—Nikhil Malik, Yanhao “Max” Wei, Gil Appel, Lan Luo [Google Scholar]

What blockchain can and can’t do: Applications to marketing and privacy
—Alex Marthews, Catherine Tucker [Google Scholar]

Complementing human effort in online reviews: A deep learning approach to automatic content generation and review synthesis
—Keith Carlson, Praveen K. Kopalle, Allen Riddell, Daniel Rockmore, Prasad Vana [Google Scholar]

More than a Feeling: Accuracy and Application of Sentiment Analysis
—Jochen Hartmann, Mark Heitmann, Christian Siebert, Christina Schamp [Google Scholar]

Money in a “Safe” place: Money anthropomorphism increases saving behavior
—Lili Wang, Sara Kim, Xinyue Zhou [Google Scholar]

Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing
—Peng Hu, Yeming Gong, Yaobin Lu, Amy Wenxuan Ding [Google Scholar]

Consistency and commonality in advertising content: Helping or Hurting?
—Maren Becker, Maarten J. Gijsenberg [Google Scholar]

Immediate and enduring effects of digital badges on online content consumption and generation
—Shijie Lu, Ying Xie, Xingyu Chen [Google Scholar]

Automated inference of product attributes and their importance from user-generated content: Can we replace traditional market research?
—Tobias Roelen-Blasberg, Johannes Habel, Martin Klarmann [Google Scholar]

Investigating the effect of status changes in review platforms
—Ali Tamaddoni, Satheesh Seenivasan, Jason I. Pallant, Bernd Skiera [Google Scholar]

Design of product quality scales for conveying information by infomediaries
—Nina Baranchuk, Ashutosh Prasad [Google Scholar]

Decomposing the effect of advertising: What happens in the retail channel?
—Michaela Draganska, Maria Ana Vitorino [Google Scholar]

The future of private-label markets: A global convergence approach
—Katrijn Gielens, Marnik G. Dekimpe, Anirban Mukherjee, Kapil Tuli [Google Scholar]