SportSIG Awards


The AMA's Sport & Sponsorship-Linked Marketing SIG invites nominations for five awards; Deadline 1 Apr 2023


Author: Rodoula Tsiotsou

AMA SportSIG Awards Nominations

The American Marketing Association’s (AMA) Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) invites nominations for their annual awards, including two new awards:

1) Distinguished Career Contributions Award

This award is the highest honor of SportSIG and recognizes scholars who have made a significant contribution to the scientific understanding of the business of sport throughout a substantial career in academia.

2) Emerging Scholar in Sport Marketing Award

This award recognizes a scholar in the early stage of his or her career who has significantly contributed to the scientific study of sport and/or sponsorship-linked marketing.

Award candidates may include PhD candidates who have advanced beyond the comprehensive exam (i.e., ABD status), as well as pre-tenure faculty members.

Required nomination materials for the awards described above are:

  • Letter of recommendation from senior scholar in sport marketing
  • Current curriculum vita for nominee
  • Three first author publications representative of nominee’s scholarship (PDF’s)

Past winners

2022 Michael Naraine, Brock University

2021 Lane Wakefield, Baylor University

2020 Ashley Stadler Blank, Xavier University

2019 Yonghwan Chang, University of Florida

2018 Thilo Kunkel, Temple University

2017 Jonathan A. Jensen, University of North Carolina at Chapel Hill

2016 Christopher Lee, Arizona State University

2015 Cody Havard, University of Memphis

3) Paper of the Year in Sport Marketing

Required nomination materials for ‘Paper of the Year’ award (NOTE: Paper must have been published during calendar year 2022 and may not be in press)

  • One-page letter of nomination highlighting the contribution to sport marketing research and practice
  • Copy of the published paper (PDF)

Past winners

Jensen, J. A., Cobbs, J. B., Albano, B., & Tyler, B. D. (2021). Analyzing Price Premiums in International Sponsorship Exchange: What Drives Marketing Costs in Formula One Racing?. Journal of Advertising Research61(1), 44-57.

Wakefield, L., Wakefield, K., & Lane Keller, K. (2020). Understanding sponsorship: A consumer-centric model of sponsorship effects. Journal of Advertising49(3), 320-343.

Henderson, C. M., Mazodier, M., & Sundar, A. (2019). The Color of support: The effect of sponsor–team visual congruence on sponsorship performance. Journal of Marketing, 83(3), 50-71.

Mazodier, M., Henderson, C. M., & Beck, J. T. (2018). The long reach of sponsorship: How fan isolation and identification jointly shape sponsorship performance. Journal of Marketing, 82(6) 28-48.

Woisetschläger, D. M., Backhaus, C., & Cornwell, T. B. (2017). Inferring corporate motives: How deal characteristics shape sponsorship perceptions. Journal of Marketing, 81(5), 121-141.

Cobbs, J., Tyler, B. D., Jensen, J. A., & Chan, K. (2017). Prioritizing sponsorship resources in Formula One Racing: A longitudinal analysis. Journal of Sport Management, 31(1), 96-110.

Close, A. G., Lacey, R., & Cornwell, T. B. (2015). Visual processing and need for cognition can enhance event-sponsorship outcomes. Journal of Advertising Research, 55(2), 206-215.

Jensen, J. A. & Cobbs, J. B. (2014). Predicting return on investment in sport sponsorship. Journal of Advertising Research, 54(4), 435-447.

New Awards

4) Research in Practice Award

This award recognizes a scholarly research article or book that contributes to sport marketing practice.

Required nomination materials for ‘Research in Practice’ award (NOTE: Paper must have been published during calendar year 2022 and may not be in press)

  • One-page letter of nomination highlighting the following:
  • rigorous scholarly research on the topic of sport marketing that has real-world relevance to sport marketers
  • Addresses a relevant sport marketing managerial issue or opportunity
  • A stated objective of contributing to sport marketing practice
  • Compelling and actionable sport marketing implications
  • Collaboration with the sport marketing industry and/or practitioners
  • An author must be a member of SportSIG
  • Copy of the published paper (PDF)

5) Service Award

This award recognizes meaningful service. Significant contributions in consulting, departmental, professional or community service may be considered.

Required nomination materials for ‘Service Award’ are:

  • One-page letter of nomination highlighting the contribution to sport marketing
  • Letter of professional references who can attest to the value of the service

All nomination materials should be submitted to SportSIG chair, Lane Wakefield (, by April 1, 2023.

Winners, who are selected by past SportSIG award winners, will be awarded plaques and recognized at the 2023 AMA Summer Academic Conference in San Francisco.

You can follow AMA SportSIG on

Twitter @amasportsig