JAR Webinar


Journal of Advertising Research News Research Priorities, Webinar, 27 Mar 2023

POSTING TYPE: Journal News

Author: Nanette Burns

Journal of Advertising Research News

 Webinar March 27: JAR Research Priorities

Get ready for this deep dive into the inaugural Journal of Advertising Research 2023 Research Priorities, unveiled in the latest issue (March 63, 1). Leslie Wood (Best Paper winner, most recently at NCSolutions) and Graeme Hutton (Universal McCann), together with Editor-in-Chief Colin Campbell will unpack the list of nearly a dozen research topics developed in close consultation with the advertising industry. The goal: to inspire academics to focus on areas where research is needed most by practitioners, including:

  • Attention
  • AI and Machine Learning
  • AR/VR and the Metaverse
  • Navigating Privacy
  • Personalization

Register here for this Monday, March 27, 12 pm ET event.

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