INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Journal News

Author: Nanette Burns

---

Journal of Advertising Research News

 Webinar March 27: JAR Research Priorities

Get ready for this deep dive into the inaugural Journal of Advertising Research 2023 Research Priorities, unveiled in the latest issue (March 63, 1). Leslie Wood (Best Paper winner, most recently at NCSolutions) and Graeme Hutton (Universal McCann), together with Editor-in-Chief Colin Campbell will unpack the list of nearly a dozen research topics developed in close consultation with the advertising industry. The goal: to inspire academics to focus on areas where research is needed most by practitioners, including:

• Attention
• AI and Machine Learning
• AR/VR and the Metaverse
• Navigating Privacy
• Personalization

Register here for this Monday, March 27, 12 pm ET event.

Stay in the Loop

• Keep abreast of our Calls for Papers and Calls for Ideas on our website.
• Sign up here for the monthly JAR Insider newsletter – check out our latest edition!
• Follow JAR on LinkedIn.
• Check out the Journal’s YouTube channel for recent webinars and other events.