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Recherche et Applications en Marketing, 38(1)


Expected theoretical contribution: Myths and realities
Laurent Bertrandias [Publisher] [Google Scholar]

Activist consumer movements: Founder framings versus member self-organisation
Franck Barès and Bernard Cova [Publisher] [Google Scholar]

Patient orientation in public hospitals: A marketing device as compromise between worlds
Patrick Gilbert and Marie-Eve Laporte [Publisher] [Google Scholar]

Lived religiosity and consumption: Dilemma and meaning-making among practising Catholic consumers
Anne Vaal, Géraldine Michel, and Sophie Rieunier [Publisher] [Google Scholar]

Toward a better understanding of the perceived value of an online visit experience: Analysis of the relevance of the experiential value scale approach based on a double replication
Laurent Maubisson and Arnaud Rivière [Publisher] [Google Scholar]