Psych Mar
Introduction
Psychology & Marketing, 40(4)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
https://onlinelibrary.wiley.com/toc/15206793/2023/40/4
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Consumers’ moral licensing of firms’ CSR transgressions
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Do incentives work to motivate voluntary blood donation?
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Does product touch affect consumer attitude toward a product? Meta‐analysis of effect sizes, moderators, and mediators
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Effects of donation collection methods on donation amount: Nudging donation for the cause and overhead
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Heeding emotions or seeking challenges? Family support processes cultivate consumers’ emotion‐ and problem‐focused support‐seeking
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How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
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How perceived life control shapes sustainable consumption: The role of outcome efficacy
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Metaverse marketing: How the metaverse will shape the future of consumer research and practice
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Some like it warm: How warm brands mitigate the negative effects of social exclusion
—Soyoung Kim, Kyle B. Murray, Sarah G. Moore [Google Scholar]
Strong versus weak consumer‐brand relationships: Matching psychological sense of brand community and type of advertising appeal
—Brittney C. Bauer [Google Scholar]
The contribution of self‐disclosure to promotional response: Examining the roles of deservingness and social class
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The customer is often wrong: Investigating the influence of customer failures and apologies on frontline service employee well‐being
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The effect of social crowding on self‐perceived health risks in healthcare services
—Manqiong Shen, Shiwen Gao, Haizhong Wang [Google Scholar]