Mar ZFP

Introduction

Marketing ZFP, 45(1)

POSTING TYPE: TOCs


Determinants of Consumer Attitudes Toward Prosocial Products
Heribert Gierl [Publisher] [Google Scholar]

Effective Return Prevention Measures in the Post-purchase Stage: A Best-Worst Scaling Approach
Benedikt M. Brand and Cristopher Siegfried Kopplin [Publisher] [Google Scholar]

Smart Transformative Services to Defuse Crises? – The Meaning of Trust for the Usage of Digital Contact Tracing Apps
By Kira Marie Heimann, Nicola Bilstein, and Michelle Désirée Haurand [Publisher] [Google Scholar]

Rewards for a Healthy Lifestyle: The Impact of Reward Type and Timing in Pay-As-You-Live Pricing
Franziska Unger and Martina Steul-Fischer [Publisher] [Google Scholar]