INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/0263-4503/vol/41/iss/2

Enhancing relationship strategies with the live stream influencers
—Li-Chun Hsu [Google Scholar]

Luxury customer’s motivations to adopt gamification
—Sheetal Jain, Sita Mishra, Garima Saxena [Google Scholar]

Chinese cultural element in brand logo and purchase intention
—Jiarong Shi, Zihao Jiang [Google Scholar]

Consumers’ preference for eco-friendly packaged products: pride vs guilt appeal
—Anwar Sadat Shimul, Isaac Cheah [Google Scholar]

Luxury experience and consumer behavior: a literature review
—Damini Goyal Gupta, Hyunju Shin, Varsha Jain [Google Scholar]

Role of celebrity credibility on banking service providers
—Ramendra Pratap Singh [Google Scholar]

How customers respond to social media advertising
—Ping Yang, Kefang Li, Chunli Ji [Google Scholar]

Sustainable customer relationship management
—Maria Ferrer-Estévez, Ricardo Chalmeta [Google Scholar]