Rev Mar Res


Review of Marketing Research, 20


Artificial Intelligence in Marketing

The State of AI Research in Marketing: Active, Fertile, and Ready for Explosive Growth
K. Sudhir, Olivier Toubia [Google Scholar]

The Economics of Artificial Intelligence: A Marketing Perspective
MengQi (Annie) Ding, Avi Goldfarb [Google Scholar]

AI and Personalization
Omid Rafieian, Hema Yoganarasimhan [Google Scholar]

Artificial Intelligence and Pricing
Diego Aparicio, Kanishka Misra [Google Scholar]

Leveraging AI for Content Generation: A Customer Equity Perspective
David A. Schweidel, Martin Reisenbichler, Thomas Reutterer, Kunpeng Zhang [Google Scholar]

Artificial Intelligence and User-Generated Data Are Transforming How Firms Come to Understand Customer Needs
John R. Hauser, Zelin Li, Chengfeng Mao [Google Scholar]

Artificial Intelligence Applications to Customer Feedback Research: A Review
Peter S. Lee, Ishita Chakraborty, Shrabastee Banerjee [Google Scholar]

Natural Language Processing in Marketing
Jochen Hartmann, Oded Netzer [Google Scholar]

Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
Xiaohang (Flora) Feng, Shunyuan Zhang, Kannan Srinivasan [Google Scholar]

Deep Learning in Marketing: A Review and Research Agenda
Xiao Liu [Google Scholar]

Anthropomorphism in Artificial Intelligence: A Review of Empirical Work Across Domains and Insights for Future Research
Ertugrul Uysal, Sascha Alavi, Valéry Bezençon [Google Scholar]