INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Consumers’ evaluation of extensions among extensions and the backdrop effect
—Plamen P. Peev & Piyush Kumar [Publisher] [Google Scholar]

Green consumption: strategic retail considerations and consumer confidence
—Clare D’Souza, Mehdi Taghian, John Hall & Elaine Plant [Publisher] [Google Scholar]

The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
—Jean Boisvert & M. Sajid Khan [Publisher] [Google Scholar]

Understanding the shoppers’ perception in retail shopping malls: a self-determination theory perspective
—Ling Hin Li, Ka Shing Cheung & Wing Sze Tse [Publisher] [Google Scholar]

Destination personality effects on tourists’ attitude: the role of self-congruity and ambiguity tolerance
—Richard Huaman-Ramirez, Dwight Merunka & Nada Maaninou [Publisher] [Google Scholar]

Market orientation and behavioural intentions of tourists in Ghana’s tourist destinations: the mediation role of tourist satisfaction
—Peter Anabila, Victor Achiriga, Benard Okpattah & Sylvester Asare [Publisher] [Google Scholar]

Crossing the chasm between green corporate image and green corporate identity: a text mining, social media-based case study on automakers
—Saman Mirzaie Saran & Sajjad Shokouhyar [Publisher] [Google Scholar]

Integrating dynamic segmentation and portfolio theories for better customer portfolio performance
—Jean-Laurent Viviani, Ayuko Komura & Kenichi Suzuki [Publisher] [Google Scholar]

Triggers of aspirational consumption at the base of the Pyramid: a qualitative inquiry from Indian context
—Abhinav Srivastava, Dr. Srabanti Mukherjee & Charles Jebarajakirthy [Publisher] [Google Scholar]

Toward a theory of behavioral control
—Weng Marc Lim & Marc Arul Weissmann [Publisher] [Google Scholar]

Mind, service quality, relationship with airlines
—Catherine Prentice, Aaron Hsiao, Xuequn Wang & Sandra Maria Correia Loureiro [Publisher] [Google Scholar]

Lobbying as a potent political marketing tool for product diversification: an examination of firm-government interaction
—Jeffrey E. Anderson, Ruby P. Lee, Maryam Tofighi & Sidney T. Anderson [Publisher] [Google Scholar]

Communication channel efficiency across the early lifecycle stages of a brand
—Aimee S. Riedel, Meredith Lawley & Dawn Birch [Publisher] [Google Scholar]

Laying the foundations for success: co-creating sustainable marketing solutions
—Jeawon Kim, Sharyn Rundle-Thiele, Kathy Knox & Timo Dietrich [Publisher] [Google Scholar]

How perceptions of relationship investment influence customer loyalty: the mediating role of perceived value and the moderating role of relationship proneness
—Choukri Menidjel & Anil Bilgihan [Publisher] [Google Scholar]