J Pub Policy Mar

Introduction

Journal of Public Policy & Marketing, 42(2)

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs


Marketing’s Role in Promoting the Common Good: A Systematic Examination and an Agenda for Future Inquiry
Benét DeBerry-Spence, Lez E. Trujillo-Torres, Rumela Sengupta, Kohei Matsumoto, and Jia Chen [Publisher] [Google Scholar]

Celebrate Good Times: How Celebrations Increase Perceived Social Support
Danielle J. Brick, Kelley Gullo Wight, James R. Bettman, Tanya L. Chartrand, and Gavan J. Fitzsimons [Publisher] [Google Scholar]

Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns
Gerard J. Tellis, Ashish Sood, Sajeev Nair, and Nitish Sood [Publisher] [Google Scholar]

The Value of Core and Noncore Activity Fit for Corporate Social Responsibility: An Expectation-Based Study of Nonprofit Hospitals
Daniele Mathras, Amir Grinstein, Gary J. Young, Ngoc H. Thai, and Spencer B. Young [Publisher] [Google Scholar]

The Effect of Early Electric Vehicle Subsidies on the Automobile Market
Xi Wu, Jing Gong, Brad N. Greenwood, and Yiping (Amy) Song [Publisher] [Google Scholar]

Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts
Karen Anne Wallach and Deidre Popovich [Publisher] [Google Scholar]