INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Implications of the Pandemic for Fast Track Technology.

Guest Editors: Ioanna Papasolomou and Yioula Melanthiou

Editorial

Did we really need a pandemic to fast-track technology?
—Ioanna Papasolomou & Yioula Melanthiou [Publisher] [Google Scholar]

The impact of sequential versus simultaneous media exposure on online advertising effectiveness
—Fotini Theodorakioglou, Leonidas Hatzithomas & Christina Boutsouki [Publisher] [Google Scholar]

Examining the role of social CRM capability in online marketing communication
—Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis & Alkis Thrassou [Publisher] [Google Scholar]

The effect of involvement on attitude formation and strength in the digital domain
—Polyxeni Jenny Palla, Evdoxia Kyriacou & Anna Zarkada [Publisher] [Google Scholar]

Is this advertising or not, and do I care? Perceptions of and opinions regarding hybrid forms of content |
—Lina Stürmer & Sabine Einwiller [Publisher] [Google Scholar]

Maturity in leaps and bounds – organisational listening for customer engagement
—Taina Erkkila & Vilma Luoma-aho [Publisher] [Google Scholar]

The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector
—Ioanna Papasolomou, Yioula Melanthiou & Anestis Tsamouridis [Publisher] [Google Scholar]