INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

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https://link.springer.com/journal/41270/volumes-and-issues/11-1

Editorial

Mapping 2022 in Journal of Marketing Analytics: what lies ahead?
—Maria Petrescu, Anjala S. Krishen [Google Scholar]

The influence of the number of brand community memberships on customer centric measures
—Matti J. Haverila, Kai Haverila, Caitlin McLaughlin, Mehak Arora [Google Scholar]

A moderation of business misdeeds on corporate remedy strategies
—Lei Huang [Google Scholar]

Is suggestive selling effective in increasing sales? Investigating its role in store promotion strategy using retail chain data from the U.S.
—Dinesh Ramdas Pai, Siddharth Bhatt [Google Scholar]

The influence of storytelling on the consumer–brand relationship experience
—Cátia Fernandes Crespo, Alcina Gaspar Ferreira, Ricardo Moita Cardoso [Google Scholar]

Does brand love lead to brand addiction?
—Minh T. H. Le [Google Scholar]

Understanding consumer engagement in online brand communities: An application of self-expansion theory
—M. Sadiq Sohail [Google Scholar]

Assessing the effects of COVID-19-related risk on online shopping behavior
—João Coelho Soares, Ricardo Limongi, João Henriques De Sousa Júnior, Weverson Soares Santos, Michele Raasch, Lenoir Hoeckesfeld [Google Scholar]

Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country
—Jose Ribamar Siqueira Junior, Enrique ter Horst, German Molina, Laura H. Gunn, Felipe Reinoso-Carvalho, Burcu Sezen, Nathalie Peña-García [Google Scholar]