INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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Nuances in Identity Formation for Consumers in non-Western Markets
—Ruwangi Chandrasekara, Dinuka Wijetunga & J.A.S.K. Jayakody (Late) [Publisher] [Google Scholar]

A Meta-Analysis of TPB Model in Predicting Green Energy Behavior: The Moderating Role of Cross-Cultural Factors
—Ganesh Kumar & Jogendra Kumar Nayak [Publisher] [Google Scholar]

Adapting Richins’ (2004) Short-Form Material Values Scales for Latin American Application
—Francisco J. Conejo, Enrique A. Gamboa & Clifford E. Young [Publisher] [Google Scholar]

A Conceptual Model Exploring the Emergence of Consumer Xenocentrism: The Role of Antecedents and Disidentification
—Chuandi Jiang & Ronald G. Christian [Publisher] [Google Scholar]

Innovative New Product Adoption of Renewable Energy Mobility Products at the Bottom of the Pyramid The Case of Hamba, an Integrated Community-Driven Solution |
—Tendai Chikweche, Shantha Bloemen & Dorah Mwenye [Publisher] [Google Scholar]

Are Podcast Advertisements Effective? An Emerging Economy Perspective
—Subhalakshmi Bezbaruah & Kuldeep Brahmbhatt [Publisher] [Google Scholar]

Strengthening Sponsorship Fit: Testing for the Influence of Sponsor Category and National Culture
—Asieh Ghorbanian Rajabi, Guillaume Martinent, Sergey Altukhov & Guillaume Bodet [Publisher] [Google Scholar]

Book Review

Advanced Introduction to Marketing Strategy, Edited by George S. Day, Cheltenham, UK: Edward Elgar, 2022, 127 pp., ISBN 978-1-80037-790-5, list price: ₤85 (hardback), ₤15.95 (paperback), and as an eBook on Google Play: https://Play.google.com/Store/Search?q=9781800377899&c=Books&hl=en_GB
—C. Anthony Di Benedetto [Publisher]