J Intl Con Mar


Journal of International Consumer Marketing, 35(2)


Nuances in Identity Formation for Consumers in non-Western Markets
Ruwangi Chandrasekara, Dinuka Wijetunga & J.A.S.K. Jayakody (Late) [Publisher] [Google Scholar]

A Meta-Analysis of TPB Model in Predicting Green Energy Behavior: The Moderating Role of Cross-Cultural Factors
Ganesh Kumar & Jogendra Kumar Nayak [Publisher] [Google Scholar]

Adapting Richins’ (2004) Short-Form Material Values Scales for Latin American Application
Francisco J. Conejo, Enrique A. Gamboa & Clifford E. Young [Publisher] [Google Scholar]

A Conceptual Model Exploring the Emergence of Consumer Xenocentrism: The Role of Antecedents and Disidentification
Chuandi Jiang & Ronald G. Christian [Publisher] [Google Scholar]

Innovative New Product Adoption of Renewable Energy Mobility Products at the Bottom of the Pyramid The Case of Hamba, an Integrated Community-Driven Solution |
Tendai Chikweche, Shantha Bloemen & Dorah Mwenye [Publisher] [Google Scholar]

Are Podcast Advertisements Effective? An Emerging Economy Perspective
Subhalakshmi Bezbaruah & Kuldeep Brahmbhatt [Publisher] [Google Scholar]

Strengthening Sponsorship Fit: Testing for the Influence of Sponsor Category and National Culture
Asieh Ghorbanian Rajabi, Guillaume Martinent, Sergey Altukhov & Guillaume Bodet [Publisher] [Google Scholar]

Book Review

Advanced Introduction to Marketing Strategy, Edited by George S. Day, Cheltenham, UK: Edward Elgar, 2022, 127 pp., ISBN 978-1-80037-790-5, list price: ₤85 (hardback), ₤15.95 (paperback), and as an eBook on Google Play: https://Play.google.com/Store/Search?q=9781800377899&c=Books&hl=en_GB
C. Anthony Di Benedetto [Publisher]