J Financial Services Mar


Journal of Financial Services Marketing, 28(1)



Investor’s perceptions on artificial intelligence (AI) technology adoption in investment services in India
Rishi Manrai, Kriti Priya Gupta [Google Scholar]

Banking sector reforms and customer switching intentions: evidence from the Ghanaian banking industry
Bright Senanu, Bedman Narteh [Google Scholar]

Determining mobile money service customer satisfaction and continuance usage through service quality
Kojo Kakra Twum, John Paul Basewe Kosiba, Robert Ebo Hinson, Antoinette Yaa Benewaa Gabrah, Ebenezer Nyarko Assabil [Google Scholar]

Adoption of payments banks: a grounded theory approach
Rahul Pramani, S. Veena Iyer [Google Scholar]

Factors influencing customer preference of cardless technology over the card for cash withdrawals: an extended technology acceptance model
Bindu K. Nambiar, Kartikeya Bolar [Google Scholar]

Understanding customers’ usage behavior towards online banking services: an integrated risk–benefit framework
Simarpreet Kaur, Sangeeta Arora [Google Scholar]

Comprehending the intention to use branchless banking by rural people during the corona pandemic: evidence from Bangladesh
Mohammad Ali Ashraf [Google Scholar]

Who uses mobile money, and what factors affect its adoption process? Evidence from smallholder households in Cote d’Ivoire
Gbêtondji Melaine Armel Nonvide, Alastaire Sèna Alinsato [Google Scholar]

Consumer, bank, and stock market reaction to CFPB’s complaint data disclosure
Abhi Bhattacharya [Google Scholar]

Practitioners’ perspectives on the marketing strategies in Indian banking sector: a framework for strategy formulation
Archita Pal Choudhury, Amit Kundu, Dev Narayan Sarkar, Arabinda Bhattacharya [Google Scholar]

The effect of cashless payments on the internet and mobile banking
Hway-Boon Ong, Lee-Lee Chong [Google Scholar]

Unraveling the link between status quo satisfaction and the rejection of digital-only banks
Jacques Nel, Christo Boshoff [Google Scholar]