POSTING TYPE: TOCs

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https://link.springer.com/journal/11747/volumes-and-issues/51-2

Exclusivity strategies for digital products across digital and physical markets
—Rouven Seifert, Cord Otten, Michel Clement, Sönke Albers, Ole Kleinen [Google Scholar]

The effect of disease anthropomorphism on compliance with health recommendations
—Lili Wang, Maferima Touré-Tillery, Ann L. McGill [Google Scholar]

You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades
—Janina Garbas, Sebastian Schubach, Martin Mende, Maura L. Scott, Jan H. Schumann [Google Scholar]

Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis
—Peng Vincent Zhang, Seoyoung Kim, Anindita Chakravarty [Google Scholar]

Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention
—Lily (Xuehui) Gao, Evert de Haan, Iguácel Melero-Polo, F. Javier Sese [Google Scholar]

The impact of voluntary sustainability reporting on firm value: Insights from signaling theory
—Wesley Friske, Seth A. Hoelscher, Atanas Nik Nikolov [Google Scholar]

Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry
—Nico Wiegand, Yuri Peers, Alexander Bleier [Google Scholar]

Narrative curation and stewardship in contested marketspaces
—Matthew M. Mars, Hope Jensen Schau, Tyler E. Thorp [Google Scholar]

To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions
—Yufei Zhang, Thomas E. DeCarlo, Andrew S. Manikas, Abhi Bhattacharya [Google Scholar]

Income inequality and consumer preference for private labels versus national brands
—Didem Kurt, Francesca Gino [Google Scholar]

The opportunities and costs of highly involved organizational buyers
—Colleen E. McClure, Justin M. Lawrence, Todd J. Arnold, Lisa K. Scheer [Google Scholar]