J Acad Mar Sci


Journal of the Academy of Marketing Science, 51(2)



Exclusivity strategies for digital products across digital and physical markets
Rouven Seifert, Cord Otten, Michel Clement, Sönke Albers, Ole Kleinen [Google Scholar]

The effect of disease anthropomorphism on compliance with health recommendations
Lili Wang, Maferima Touré-Tillery, Ann L. McGill [Google Scholar]

You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades
Janina Garbas, Sebastian Schubach, Martin Mende, Maura L. Scott, Jan H. Schumann [Google Scholar]

Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis
Peng Vincent Zhang, Seoyoung Kim, Anindita Chakravarty [Google Scholar]

Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention
Lily (Xuehui) Gao, Evert de Haan, Iguácel Melero-Polo, F. Javier Sese [Google Scholar]

The impact of voluntary sustainability reporting on firm value: Insights from signaling theory
Wesley Friske, Seth A. Hoelscher, Atanas Nik Nikolov [Google Scholar]

Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry
Nico Wiegand, Yuri Peers, Alexander Bleier [Google Scholar]

Narrative curation and stewardship in contested marketspaces
Matthew M. Mars, Hope Jensen Schau, Tyler E. Thorp [Google Scholar]

To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions
Yufei Zhang, Thomas E. DeCarlo, Andrew S. Manikas, Abhi Bhattacharya [Google Scholar]

Income inequality and consumer preference for private labels versus national brands
Didem Kurt, Francesca Gino [Google Scholar]

The opportunities and costs of highly involved organizational buyers
Colleen E. McClure, Justin M. Lawrence, Todd J. Arnold, Lisa K. Scheer [Google Scholar]