POSTING TYPE: Awards

Author: TJ Anderson

Colleen M. Harmeling Wins the 2023 Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor

The Erin Anderson Award recognizes emerging female marketing scholars and mentors, while honoring and celebrating the life of Erin Anderson. Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline. The American Marketing Association is proud to announce Colleen M. Harmeling as this year’s winner! Colleen is the Persis E. Rockwood Associate Professor of Marketing at Florida State University. Her research focuses on stakeholder engagement and customer experience design in marketing theory and strategy, with an emphasis on the role of morality in consumption, healthcare decision making, and stakeholder decision making. Her research appears in Journal of Marketing Research, Journal of Marketing, Harvard Business Review, Journal of Academy of Marketing Science, Journal of International Business Studies, and the Marketing Science Institute Working Paper Series.

As the recipient of this award, Colleen recently recorded a video in which she provides advice and insights for academics navigating challenging careers. Click here to watch. To learn more about the Erin Anderson Award and view the past winners, please click here.