INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Should Green Products Be Advertised as Green? Exploring the Factors That Affect Ad Credibility
—Lorena Carrete, Pilar Arroyo & Amaranta Arroyo [Publisher] [Google Scholar]

Social Media Influencer Promoted Sustainable Fashion: Effects of Sponsorship and Benefit Association
—Payal S. Kapoor, Abhinav Tagore & Sahil Dua [Publisher] [Google Scholar]

A Comparison of Lifestyle Marketing and Brand Influencer Advertising for Generation Z Instagram Users
—Sunil Hazari & Beheruz N. Sethna [Publisher] [Google Scholar]

Empathy toward Social Media Advertisements: The Moderating Role of Ad Intrusiveness
—Nilesh Arora, Meghna Rana & Sanjeev Prashar [Publisher] [Google Scholar]

Study of Thai Youths in the Northeastern Region of Thailand on the Effectiveness of Digital Payment Behavior
—Khwanjira Ponsree, Taksin Phongpaew & Phaninee Naruetharadhol [Publisher] [Google Scholar]