J Mar Res


Journal of Marketing Research, 60(2)


‘It Could Be Better’ Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information
Xilin Li, Christopher K. Hsee, and Ed O’Brien [Publisher] [Google Scholar]

Multimarket Membership Mapping
Daniel M. Ringel [Publisher] [Google Scholar]

Role Integration Increases the Fungibility of Mentally Accounted Funds
Iman Paul, Jeffrey R. Parker, and Sara Loughran Dommer [Publisher] [Google Scholar]

Rational Inattention as an Empirical Framework for Discrete Choice and Consumer-Welfare Evaluation
Joonhwi Joo [Publisher] [Google Scholar]

Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail
Jillian Hmurovic, Cait Lamberton, and Kelly Goldsmith [Publisher] [Google Scholar]

From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network
Mina Ameri, Elisabeth Honka, and Ying Xie [Publisher] [Google Scholar]

I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring
Minzhe Xu, Zhihao Yu, and Yanping Tu [Publisher] [Google Scholar]

Advance Selling in Marketing Channels
Krista J. Li and Xi Li [Publisher] [Google Scholar]

Paralanguage Classifier (PARA): An Algorithm for Automatic Coding of Paralinguistic Nonverbal Parts of Speech in Text
Andrea Webb Luangrath, Yixiang Xu, and Tong Wang [Publisher] [Google Scholar]

Product-Harm Crises and Spillover Effects: A Case Study of the Volkswagen Diesel Emissions Scandal in eBay Used Car Auction Markets
Xiaogang Che, Hajime Katayama, and Peter Lee [Publisher] [Google Scholar]