Italian J Mar


Italian Journal of Marketing, 2023(1)


Emergent understandings of the market
Cristina Mele, Jaqueline Pels, Maria Spano, Irene Di Bernardo [Google Scholar]

How digital technologies reshape marketing: evidence from a qualitative investigation
Federica Pascucci, Elisabetta Savelli, Giacomo Gistri [Google Scholar]

The mediating role of exogenous shocks in green purchase intention: evidence from italian fashion industry in the Covid-19 era
Eleonora Annunziata, Tommaso Pucci, Jacopo Cammeo, Lorenzo Zanni, Marco Frey [Google Scholar]

Diversity from the customer’s perspective: Good or bad? The case of disability
Musa Essa [Google Scholar]