INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Journal News

Author: Nanette Burns

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Journal of Advertising Research News

Webinar March 1st at 12 pm ET: Be an Impactful JAR Author

Join Associate Editor M. Kim Saxton and Editorial Review Board member Angeline Close Scheinbaum (Best Reviewer 2019) as they lead the How to Write Successful and Impactful JAR Articles webinar Wednesday, March 1. With Editor-in-Chief Colin Campbell, Drs. Saxton and Close Scheinbaum will advise on crafting papers that are more likely to get reviewed and accepted. Attendees’ questions are welcome.

Register here: https://thearf.zoom.us/webinar/register/WN_eBY2r7DSTG255rmizYWsAg

Douglas C. West Advertising Creative Article 2022 Winner

Congratulations to Petra Goor, Gayle Kerr and Hyun Seung Jin for their winning paper, How Has the Digital Environment Affected Advertising Creativity? Digital’s Impact on the Creative Process, Person, and Product: A Delphi Study. This award honors Douglas West’s quest for greater empirical evidence of how the process of creating advertising works. Dr. West, who was executive editor of JAR 2008–2014, is Emeritus Professor of Marketing at King’s College London Business School.

Four More Associate Editors Named

JAR welcomes new Associate Editors Varsha Jain, Ben Lowe, Kate Pounders and Ali Tamaddoni. Since becoming Editor-in-Chief in September, Colin Campbell has nearly doubled the size of his AEs team. View all 16 JAR AEs and their bios here: https://www.journalofadvertisingresearch.com/content/meet-editors

Latest JAR Digital First Articles: March (63, 1) Preview

Recently posted, these are among others scheduled for March print publication

• Do Customer Ratings Influence Consumers Who Already Experienced a Product? The Roles of Memory Reconstruction and Conformity in Reshaping Product Evaluations and Perceptions
• An Investigation Into Slogan Design on Creating Slogan–Brand Alignment: Message Clarity and Creativity Enhance while Jingles and Rhymes Weaken Alignment