J Hist Res Mar

Introduction

Journal of Historical Research in Marketing, 15(1)

POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/1755-750X/vol/15/iss/1

Advertising of a national importance the Swedish Advertisers’ Association and the institutionalization of Sweden’s international advertising 1955–1972
Michael Funke [Google Scholar]

Advertising as discursive reflections of the political realm: Turkish-Cypriot advertisements between 1940-1974
Cagri Yalkin, Hayriye Kahveci, Kubra Uygur [Google Scholar]

A history of theories of decision-making and technologies for observation in the service of marketing
Joshua M. Penrod [Google Scholar]