J Assoc Con Res


Journal of the Association for Consumer Research, 8(1)


In the Back of the Bus: Racialized High-Risk Consumption and Sickle Cell Disease
Lez Trujillo-Torres and Benét DeBerry-Spence [Publisher] [Google Scholar]

Racial Regard and Black Consumers’ Responses to Stigmatized-Identity Cues
Tracy Rank-Christman and David Wooten [Publisher] [Google Scholar]

Racial Disparities in the Sharing Economy: Evidence from More Than 100,000 Airbnb Hosts across 14 Countries
Bastian Jaeger and Willem W. A. Sleegers [Publisher] [Google Scholar]

I’m Only Human? The Role of Racial Stereotypes, Humanness, and Satisfaction in Transactions with Anthropomorphic Sales Bots
Nicole Davis, Nils Olsen, Vanessa G. Perry, Marcus M. Stewart, and Tiffany B. White [Publisher] [Google Scholar]

Delegitimizing Racialized Brands
Ela Veresiu [Publisher] [Google Scholar]

Calculators for Women: When Identity-Based Appeals Alienate Consumers
Tami Kim, Kate Barasz, Michael I. Norton, and Leslie K. John [Publisher] [Google Scholar]

Brands and Social Justice Movements: The Effects of True versus Performative Allyship on Brand Evaluation
Nathalie Spielmann, Susan Dobscha, and L. J. Shrum [Publisher] [Google Scholar]

A Multicontextual Lens on Racism and Discrimination in the Multicultural Marketplace
Cristina Galalae, Eva Kipnis, Charles C. Cui, Emma Johnson, Tana Licsandru, Lizette Vorster, Catherine Demangeot, Shauna Kearney, Carlo Mari, Verónica Martín Ruiz, Chris Pullig, and Tyrha M. Lindsey-Warren [Publisher] [Google Scholar]

Moving beyond Perceptions: Examining Service Disparities among Consumers
Sterling A. Bone, Glenn L. Christensen, Jerome D. Williams, Samantha N. N. Cross, and Stephanie Dellande [Publisher] [Google Scholar]