Research Day W3AC


Web 3, Metaverse and Management, Université Paris Panthéon-Assas, 22 Jun 2023; Deadline 28 Feb

POSTING TYPE: Calls: Conferences

Author: Laurent Flores

Research Day “W3AC”

Thursday June, 22nd, 2023

Université Paris Panthéon-Assas

Maison des Sciences de Gestion – 1 rue Guy de La Brosse – 75005 PARIS

Theme: Web 3, Metaverse and Management: new theoretical issues and new practices

Sub-themes :

  • Which Marketing and Which Advertising in Web 3 and the Metaverse? Towards a new digital marketing model?
  • Blockchain, IOT, Web 3.0, what future for logistics?
  • HR and Metaverse: towards a new territory for HR?
  • NFT, CryptoCurrencies, towards new market and exchange dynamics?
  • Ethics, RGPD, Web 3.0 and Metaverse: what are the issues at stake?
  • Metaverse and the future of commerce and education.
  • The use of sensory and immersive marketing and advertising to promote sustainable consumption Behavior.

Introduction & Objectives

The research day on “Web 3, Metaverse and Management” aims to bring together leading researchers and practitioners to exchange and share their research results and initial feedback on all the issues and opportunities of management in this new Internet, the metaverse and more generally the Web3. This conference also provides a platform for academics and practitioners to present and discuss the latest advances, trends and concerns as well as practical challenges encountered and solutions adopted in the fields of management and education and more generally in management sciences through marketing, Information  Systems, Logistics, Finance, HR or Strategic Initiatives.

All authors are cordially encouraged to submit their research papers. In addition, quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental or theoretical work in all areas of e-commerce and digital marketing are expected. More broadly, given the novelty of the research field, we encourage researchers and management practitioners to submit their work to this research day.

The objectives of this research day are multiple and aim to:

  • Bring together researchers and management practitioners around the topics of Web 3.0 and metaverse to promote exchange and collaboration;
  • To shed light on new theoretical perspectives and applications of Web 3.0;
  • To define a common research framework around important and priority themes;
  • To promote a network of exchanges and collaborations between researchers and practitioners from all management backgrounds;
  • To increase the dissemination of the authors’ work;
  • Learn from other researchers and practitioners, experts in Marketing, IS, Logistics, HR, Finance and Strategy.

All contributions in the form of articles and/or long abstracts must be rigorous, well integrated into previous publications, “understandable” and educational to allow an audience of researchers and practitioners to exchange ideas capable of drawing up a state of the art of current practices and research and to define priority research paths.


Web 3, Metaverse and Management: new theoretical issues and new practices.

The new wave of digital technologies-crypto, blockchain, decentralized finance, semantic web, NFT, virtual worlds, and metaverse have been proclaimed as the next big trende in business management (Rudman & Bruwer, 2016). Collectively, these technologies and others like them form the framework for “Web 3.0”: the third major iteration of the Internet that is decentralized for greater security, personalization, and freedom of exchange.

According to consulting firm McKinsey (2022), “The Metaverse, and Web3 more generally, is the biggest growth opportunity of the next decade … given the breadth of potential applications and uses and the degree of investment by major technology companies, venture capital, corporations, and brands. Many industries are already implementing metaverse initiatives, although most of the efforts to date have been focused on marketing.” All management disciplines are involved, from Marketing to Logistics, HR, IS, Finance and of course Strategy.

With the advent of Web 3.0, researchers now have the opportunity to (re) conceptualize, (re) examine, and (re) reconfigure existing constructs, theories, propositions, and models, as well as the way businesses are run. It also allows us to reflect on past ontologies, terminologies, assumptions, and research outcomes that remain to be defined as we move forward. In light of these perspectives, this research day aims to highlight innovative research that addresses the challenges and opportunities for businesses and educational institutions in the context of Metaverse and Web 3.0 more broadly.

Articles and ongoing research on any topic related to Web 3 and management are of course welcome. In particular but not limited:

  • Web 3.0 technologies in the design of new products;
  • The adoption and application of blockchain and crypto-currency in the enterprise: examples and issues;
  • Data Management, Analytics and Software Engineering;
  • Data, Ethics and Web 3.0;
  • Marketing strategies in virtual spaces and Metaverse;
  • Algorithmic Culture and Brand Management;
  • AR, VR and MR technologies in BtoB and BtoC industries;
  • NFT, Brand, and Fan Engagement;
  • Diversity and Inclusion in the Metaverse;
  • Digitalization of the enterprise in Web 3.0;
  • Globalization and localization in Web 3.0;
  • Legal and ethical challenges of Web 3.0;
  • Changes in brand communication in Web 3.0;
  • Corporate governance challenges in Web 3.0;
  • Consumer welfare in Web 3.0;
  • Sustainable corporate responsibility and Web 3.0.

Types of Submissions

Submissions to the conference may be made in the form of (a) full papers or (b) long abstracts, although authors are encouraged to submit full papers. Papers submitted should be a maximum of 5 pages in French or English, times 12, single-spaced and with 2.5 margins (excluding the initial page containing titles, abstracts and keywords in French and English, author(s) contact information, and excluding bibliographic references and appendices).

Papers should be sent exclusively by e-mail to the Organizing Committee at the following address:

Reviewing Process

Submitted papers will first be reviewed by the organizers to decide on their suitability for the scope of the conference. All contributions that fit the scope will undergo a thorough review process. They will be evaluated by at least two experts in the field on the basis of relevance, originality, significance, quality and clarity. Reviewers will be selected primarily from the reviewing committee.

If manuscripts are accepted, or conditionally accepted, authors will have several weeks to possibly revise, upon request, their first draft of submitted manuscripts based on the reviewers’ comments and send a paper along with the other files required for accepted papers (specific information about the final files will be provided upon acceptance).


Accepted papers will be included in the conference proceedings. It is mandatory that at least one author of each accepted paper be registered by April 3, 2023. Accepted papers not meeting this requirement, but registered after this deadline, will be invited to be presented at the conference, but will NOT be included in the proceedings.

Each registered researcher will receive a free copy of the proceedings.


At least one of the authors will have to register and present the paper in order to include the paper in the conference proceedings.

Important dates

  • Deadline for submission: February 28, 2023
  • Date of notification of acceptance: week of March 13, 2022
  • Finalized paper: May 1, 2023
  • Research Day Proceedings: At least one co-author must register by April 3, 2023.
  • Get Together “Welcome”: June 21, 2023 evening, during the “Fête de la Musique” in Paris.
  • Conference Day: June 22, 2023 – Paris – Maison des Sciences de Gestion – Université Paris Panthéon-Assas – 75005 Paris.

Organizing Committee : Laurent Florès, Jean-Eric Pelet, Virginie Pez.

Contact :

Reviewing Committee:

  • Rami ALKHUDARY (Université Paris Panthéon-Assas, France)
  • Bertrand BELVAUX (Université de Bourgogne, France)
  • Bonnie CANZIANI (University of North Carolina Greensboro, Etats-Unis)
  • Faten CHAKCHOUK (EFREI, Paris Panthéon-Assas, France)
  • Cécile CHAMARET (Ecole Polytechnique, CNRS-i3, France)
  • Sophie CHANGEUR (Université d’Amiens, France)
  • Véronique CHANUT (Université Paris Panthéon-Assas, France)
  • Isabelle DABADIE (Université Paris Panthéon-Assas, France)
  • Joaquim DIAS SOEIRO (Taylor’s University, Malaysia)
  • Said Aboubaker ETTIS, (Université de Jeddah, Arabie saoudite)
  • Florence EUZEBY (IAE La Rochelle, France)
  • Stéphane FAUVY (ESSCA Angers, France)
  • Pierre FENIES (Université Paris Panthéon-Assas, France)
  • Laurent FLORES (Université Paris Panthéon-Assas, France)
  • Mathilde GOLLETY (Université Paris Panthéon-Assas, France)
  • Nathalie GUIBERT (Université Paris Panthéon-Assas, France)
  • Kayo IIZUKA (Senshu University, Japan)
  • Henri ISAAC (Université Paris IX, Dauphine, France)
  • Dhouha JAZIRI (Université de Sousse, Tunisie)
  • Won KIM (ESCE, Paris, France)
  • Jay KISHIGAMI (Muroran Institute of Technology, Japan)
  • Caroline LANCELOT MILTGEN (Audencia, France)
  • Quentin LEFEVBRE (Université Paris Panthéon-Assas, France)
  • Jean-François LEMOINE (Université Paris 1, Panthéon-Sorbonne, France)
  • Eric LOMBARDOT (Université Paris 1, Panthéon-Sorbonne, France)
  • Maria MERCANTI-GUERIN (Université Paris 1, Panthéon-Sorbonne, France)
  • Panagiota PAPADOPOULOU (University of Athens, Greece)
  • Jean-Eric PELET (Université Paris Panthéon-Assas, France)
  • Virginie PEZ (Université Paris VIII, France)
  • Simon PORCHER (Université Paris Panthéon-Assas, France)
  • Fanny POUJOL (Université Paris Nanterre, France)
  • Layth SLIMAN (EFREI, Paris Panthéon-Assas, France)
  • Basma TAIEB (EMLV, Pôle Universitaire Léonard de Vinci, France)
  • Gauthier VASSEUR (University of California, Berkeley)
  • Pierre VOLLE (Université Paris IX, Dauphine, France)
  • Jean-Baptiste WELTE (Université de Bourgogne, France).
  • Sun XUEIMEI (National Institute of Development, Bangkok, Thaïland)