Soc Mar Quart

Introduction

Social Marketing Quarterly, 29(1)

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs


Anti-Racism and Social Marketing: Paths for Research and Intervention
Francisco Leite and Leandro L. Batista [Publisher] [Google Scholar]

Embedding Ecopreneurial Behaviour: Proposed Social Marketing Interventions From Value-In-Behaviour Perceptions of Plastic Waste Ecopreneurs
Asphat Muposhi, Miriam Mugwati, and Rukudzo Mawere [Publisher] [Google Scholar]

Immersive Technology as a Social Marketing Tool: Exploring the Impact of 360-Video & Virtual Reality on Intent to Help and Attitudes Toward the Homeless
Casey Frechette, Stephen Diasio, Michael Luckett, Philip J. Trocchia, and Summer Natali [Publisher] [Google Scholar]

Encouraging Respectful Wildlife Viewing Among Tourists: Roles for Social Marketing, Regulatory Information, Symbolic Barriers, and Enforcement
Katie M. Abrams, Amanda L. Molder, Paige Nankey, and Kirsten Leong [Publisher] [Google Scholar]

Convergence of Social Marketing and Engineering: A Lead Mitigation Study in Madagascar
Adaline M Buerck, Mahmooda Khaliq, Rinah Rakotondrazaka, Lova Rakotoarisoa, Luke John Paul Barrett, Silvia Sommariva, and James R Mihelcic [Publisher] [Google Scholar]