INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

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Editorial

Marketing’s Role in the Evolving Discipline of Product Management
—Jeffrey D. Shulman, Olivier Toubia, and Raena Saddler [Publisher] [Google Scholar]

Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition
—Lan Luo and Koen Pauwels [Publisher] [Google Scholar]

Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?
—Jūra Liaukonytė, Anna Tuchman, and Xinrong Zhu [Publisher] [Google Scholar]

Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”
—Yphtach Lelkes [Publisher] [Google Scholar]

Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”
—Bart J. Bronnenberg and Jean-Pierre Dubé [Publisher] [Google Scholar]

Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune
—Jūra Liaukonytė, Anna Tuchman, and Xinrong Zhu [Publisher] [Google Scholar]

Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price
—Sungsik Park, Man Xie, and Jinhong Xie [Publisher] [Google Scholar]

Frontiers: Polarized America: From Political Polarization to Preference Polarization
—Verena Schoenmueller, Oded Netzer, and Florian Stahl [Publisher] [Google Scholar]

New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market
—Kristina Brecko [Publisher] [Google Scholar]

The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales
—Kristen E. Duke and On Amir [Publisher] [Google Scholar]

Search Gaps and Consumer Fatigue
—Raluca M. Ursu, Qianyun Zhang, and Elisabeth Honka [Publisher] [Google Scholar]

When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs
—Magda Hassan, Jaideep Prabhu, Rajesh Chandy, and Om Narasimhan [Publisher] [Google Scholar]

A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets
—Dai Yao, Chuang Tang, and Junhong Chu [Publisher] [Google Scholar]

Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer
—Piyush Anand and Clarence Lee [Publisher] [Google Scholar]