INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in Riding Services
—Muhammad Farrukh Abid, Junaid Siddique, Amir Gulzar, Amjad Shamim, Imran Bashir Dar & Aimen Zafar [Publisher] [Google Scholar]

The Impact of Celebrity Endorsement on Followers’ Impulse Purchasing
—Xiaofan Yue, Nawal Hanim Abdullah, Mass Hareeza Ali & Raja Nerina Raja Yusof [Publisher] [Google Scholar]

Mega-Influencers as Online Opinion Leaders: Establishing Cosmetic Brand Engagement on Social Media
—Rachma Fitriati, Inggit Sekar Madu Siwi, Munawaroh & Rudiyanto [Publisher] [Google Scholar]

An SEM-ANP Multi-Criteria Evaluation Model for Mobile Advertising That Affect Purchase Intentions: Perspectives on the Values of Context Awareness and Flow Experience
—Tsuen-Ho Hsu, Jia-Wei Tang & Chun-Hsien Chen [Publisher] [Google Scholar]

Impact of Internal Brand Management on Brand Performance: An Empirical Investigation of Fashion Brand
—Madiha Aslam, Syed Hussain Mustafa Gillani, Muhammad Usman, Fiza Amjad & Sajjad Ahmad Baig [Publisher] [Google Scholar]