J Adv


Journal of Advertising, 52(1)


From the Editor

Future of the Journal of Advertising in the Rapidly Changing World
Jisu Huh Editor-in-Chief [Publisher] [Google Scholar]

Branding Co-Creation with Consumer-Generated Advertising: Effect on Creators and Observers
Lenna V. Shulga, James A. Busser, Billy Bai & Hyelin (Lina) Kim [Publisher] [Google Scholar]

Awe in Advertising: The Mediating Role of an Abstract Mindset
Felix Septianto, Yuri Seo, Loic Pengtao Li & Linsong Shi [Publisher] [Google Scholar]

Dynamic Luxury Advertising: Using Lifestyle versus Functional Advertisements in Different Purchase Stages
Jingjing Ma, Zichuan Mo & Yuanjie Zhao [Publisher] [Google Scholar]

Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns
Julie Bilby, Scott Koslow & Sheila L. Sasser [Publisher] [Google Scholar]

Product Placement and Integrated Marketing Communications Effects on an Informational TV Program
David Corkindale, Michael Neale & Steven Bellman [Publisher] [Google Scholar]

Two’s Company, Three’s a Crowd: The Interplay between Collective versus Solo Anthropomorphic Brand Appeals and Gender
Marina Puzakova & Hyokjin Kwak [Publisher] [Google Scholar]

The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising
Qing Huang, Bingjia Shao, Xiaoling Li, Tao He, Juanyi (Sunny) Liu & Xinjian Li [Publisher] [Google Scholar]

How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing
Buduo Wang, Angeline Close Scheinbaum, Siyan Li & Anjala S. Krishen [Publisher] [Google Scholar]

How Restaurant Protective Ad Messaging Can Increase Patronage Intentions during the COVID-19 Pandemic: Conditional Serial Mediation and COVID-19 Consumer Concern
Garrett Rybak, Alicia M. Johnson & Scot Burton [Publisher] [Google Scholar]