Intl J Adv


International Journal of Advertising, 42(1)


IJA 40th anniversary special Issue


Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising
Patrick De Pelsmacker, Sandra Diehl, Peter Neijens & Ralf Terlutter [Publisher] [Google Scholar]

Reflections on the International Journal of Advertising on the journal’s history and first 40 years
Charles R. Taylor, Douglas C. West, Colin McDonald & Michael Waterson [Publisher] [Google Scholar]


The evolution of advertising research through four decades: a computational analysis of themes, topics and methods
Marla Royne Stafford, Itai Himelboim, Dror Walter & Yotam Ophir [Publisher] [Google Scholar]

Societal and Policy issues

Sustainability communication
Urša Golob, Klement Podnar & Vesna Zabkar [Publisher] [Google Scholar]

Diversity and inclusion in advertising research
Martin Eisend, Adrienne F. Muldrow & Sara Rosengren [Publisher] [Google Scholar]

Advertising and privacy: an overview of past research and a research agenda
Sophie C. Boerman & Edith G. Smit [Publisher] [Google Scholar]

The ethical ramifications of surveillance in contemporary advertising for the industry, consumers, and regulators: current issues and a future research agenda
Claire M. Segijn & Joanna Strycharz [Publisher] [Google Scholar]

Children’s vulnerability to advertising: an overview of four decades of research (1980s–2020s)
Esther Rozendaal & Moniek Buijzen [Publisher] [Google Scholar]

Past, present, and future of research on corporate social responsibility advertising
Patrick Hartmann, Aitor Marcos & Vanessa Apaolaza [Publisher] [Google Scholar]

A close look at research on pursuing the right formula for cause-related marketing advertising
Chun-Tuan Chang, Zhao-Hong Cheng, Yu-Kang Lee & Chia-Han Chang [Publisher] [Google Scholar]

Forty years of advertising research on health issues: past learnings and future perspectives
Isabell Koinig, Svenja Diegelmann & Sonja Bidmon [Publisher] [Google Scholar]

Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis
John B. Ford, Barbara Mueller & Sophia Mueller [Publisher] [Google Scholar]

The Digital Revolutions

Artificial intelligence ecosystems for marketing communications
Edward Malthouse & Jonathan Copulsky [Publisher] [Google Scholar]

The rise, growth, and future of branded content in the digital media landscape
Nathalie Dens & Karolien Poels [Publisher] [Google Scholar]

The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
Liselot Hudders & Chen Lou [Publisher] [Google Scholar]

The future of advertising research in virtual, augmented, and extended realities
Sun Joo (Grace) Ahn, Jooyoung Kim & Jaemin Kim [Publisher] [Google Scholar]

Twenty years of research on gamified advertising: a systematic overview of theories and variables
Z. M. C. van Berlo, E. A. van Reijmersdal & M. K. J. Waiguny [Publisher] [Google Scholar]

Looking forwards

An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions
L. Ang, C. Buzeta, M. Hirose, M. J. C. van Loggerenberg, G. van Noort, R. Uribe & H. A. M. Voorveld [Publisher] [Google Scholar]

A systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective
Annouk Lievens & Ingrid Moons [Publisher] [Google Scholar]

A comprehensive approach to the study of advertising execution and its effects
Lars Bergkvist & Tobias Langner [Publisher] [Google Scholar]

Urgent topics for advertising research: addressing critical gaps in the literature
Jisu Huh, Hao Xu & Maral Abdollahi [Publisher] [Google Scholar]