Australasian Mar J


Australasian Marketing Journal, 31(1)


Liem Viet Ngo [Publisher]

Ambivalence in Volunteer Tourism: Toward Decolonization
Veronika Kadomskaia, Jan Brace-Govan, and Angela Gracia B. Cruz [Publisher] [Google Scholar]

An Identity-Based Model Explaining Online Donor Appreciation
Kathleen Chell, Gary Mortimer, Barbara M. Masser, and Rebekah Russell-Bennett [Publisher] [Google Scholar]

Elevating Food Perceptions Through Luxury Verbal Cues: An Eye-Tracking and Electrodermal Activity Experiment
Billy Sung, Luke Butcher, and Julia Easton [Publisher] [Google Scholar]

A Negative Actor Engagement Scale for Online Knowledge-Sharing Platforms
Loic Pengtao Li, Catherine Frethey-Bentham, Biljana Juric, and Roderick J. Brodie [Publisher] [Google Scholar]

Integrated Health Care and Value Co-Creation: A Beneficial Fusion to Improve Patient Outcomes and Service Efficacy
Janet Davey and Jayne Krisjanous [Publisher] [Google Scholar]

The Impact of Communication Information on the Perceived Threat of COVID-19 and Stockpiling Intention
Marilyn Giroux, Jooyoung Park, Jae-Eun Kim, Yung Kyun Choi, Jacob C. Lee, Seongseop (Sam) Kim, Seongsoo Jang, Hector Gonzalez-Jimenez, and Jungkeun Kim [Publisher] [Google Scholar]

Specificity of CSR Ties That (Un)Bind Brand Attachment
Fernanda M. Romano, Alua Devine, Liudmila Tarabashkina, Geoffrey Soutar, and Pascale Quester [Publisher] [Google Scholar]

Artificial Intelligence, Marketing, and the History of Technology: Kranzberg’s Laws as a Conceptual Lens
Christine Pitt, Jeannette Paschen, Jan Kietzmann, Leyland F. Pitt, and Erol Pala [Publisher] [Google Scholar]