Asia Pac J Mar Logistics

Introduction

Asia Pacific Journal of Marketing and Logistics, 35(2)

INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/1355-5855/vol/35/iss/2

Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Mahima Shukla, Richa Misra, Deepak Singh [Google Scholar]

Factors affecting the smallholder farmers’ participation in the emerging modern supply chain in developing countries
Diwakar KC, Robin E. Roberts, Sara Quach [Google Scholar]

Supply chain insights from social media users’ responses to panic buying during COVID-19: the herd mentality
Violetta Wilk, Saiyidi Mat Roni, Ferry Jie [Google Scholar]

Analyzing competitive market structures based on online consumer-generated content and sales data
Eugene J. S. Won, Yun Kyung Oh, Joon Yeon Choeh [Google Scholar]

Why are college sports tourists traveling long distance? Antecedents of destination and team loyalty
Jae Han Min, Hyo Jung Chang, Deborah Fowler, Shane Blum [Google Scholar]

A method of customer valuation score and implementation for marketing strategy
Li Huang, Matthew Tingchi Liu, Xi Song, Jerome Yen [Google Scholar]

Relationship outcomes following a service failure: the role of agent likability
Alexandru Radu, Sara Quach, Park Thaichon, Jiraporn Surachartkumtonkun, Scott Weaven [Google Scholar]

Profiling the online premium brand consumers based on their fashion orientation
Neena Sondhi, Rituparna Basu [Google Scholar]

Factors influencing parasocial relationship in the virtual reality shopping environment: the moderating role of celebrity endorser dynamism
Chunlin Yuan, Shuman Wang, Yue Liu, Jenny Weichen Ma [Google Scholar]

Ecological consciousness and sustainable purchase behavior: the mediating role of psychological ownership
Sita Mishra, Gunjan Malhotra, Ravi Chatterjee, Waheed Kareem Abdul [Google Scholar]

Predicting SMEs performance through green supply chain practices: a mediation model link of business process performance
Zulqurnain Ali [Google Scholar]

Leveraging personalization and customization affordances of virtual try-on apps for a new model in apparel m-shopping
Letwin Tawira, Alex Ivanov [Google Scholar]

Mobile marketing interface layout attributes that affect user aesthetic preference: an eye-tracking study
Liang Xiao, Shu Wang [Google Scholar]