POSTING TYPE: TOCs

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https://amj.kma.re.kr/journal/vol24/iss4/

ICAMA Special Issue: Sustainability, Ethics, and ESG Marketing for the New Decade

Editorial

Introducing a Special Issue on Sustainability, Ethics, and ESG Marketing for the New Decade
—Molan Kim [Google Scholar]

Sustainability of Traditional Retail in an Emerging Market: A Conceptual Framework Applied to a Vietnamese Wet Market
—THI TUYET NHUNG TRAN [Google Scholar]

Exploring Social Entrepreneurship of the First Social Enterprise in South Korea: The Case of the Founder of Dong Wha Pharm
—Ji Hee Song [Google Scholar]

How Residential Mobility Influences Material and Experiential Purchases
—Sujeong Hong [Google Scholar]

Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
—Olga Roshchupkina, Olga Kim, and Eun-Ju Lee [Google Scholar]

Regular Articles

Differential Impact of Customer Equity Drivers on Satisfaction: The Case of China’s Telecommunications Industry
—HaeJin Seo, Linlin Fu, and Tae Ho Song [Google Scholar]

How desirable is the medium? Effect of point accumulation scheme on consumer loyalty toward reward program
—Eujin Park [Google Scholar]